BMF Agency

Asics: The Big Chase

Experiential Brand Activation | Case Study Design | Copywriting

Role: Agency Coordinator | Commercial Project

ASICS hosted a first-of-its-kind immersive event in downtown Los Angeles in 2017 with over 50 influencers and media from around the globe to celebrate the launch its of its urban-inspired footwear – fuzeX Rush and GEL-QUANTUM 360 KNIT.

ASICS-original mural by local artist Christopher Konecki on 247th street in downtown LA, was created for influencers and media to encounter during “The Big Chase” run and 3-day weekend event.

https://corp.asics.com/en/press/article/2017-01-31