Step and Sole

Market Research | Logo Design | Collateral Development

Class Project

PERSONAS

The persona analysis map is based on the market analysis of women’s heeled shoes and on a scale of self-actualizing and Interactivity. I found a gap in the market of no commercial show being sold that was more on the minimal side and very versatile.

Based on this analysis it informed my design of a removable heel that can go from day-to-evening wear and maximize space when traveling, reducing the need to bring many shoes. Based on this my target persona is “Alex” who is a frequent traveler and is very eco-conscious.

Design Development