UCLA

Graphic Design | On-set Production Managing | Digital Influencer Strategy | Pop-Up Launch

Role: Creative Project Manager, UCLA Trademarks & Licensing| Commercial Project

In collaboration with UCLA Trademarks & Licensing, an enterprise of Associated Students UCLA (ASUCLA), Pull&Bear (of Inditex group) debuted an exclusive UCLA x Pull&Bear collection and exclusive pop-up store at UCLA, featuring limited and exclusive items such as UCLA-branded denim jackets, hoodies and t-shirts and accessories such as backpacks, tote bags and beanies. This collaboration was Pull&Bear’s first international collaboration and resulted in the collection selling out 2x on the website and at UCLA.

My role included managing logistics of the on-campus photoshoot working with the production company and Pull&Bear team; planning the pop-up store launch party; working with student groups to amplify the on-campus press; condensing metrics and presenting it to ASUCLA executive board.